Today we were joined by the amazing Stephen Baer, Head of Creative at The Game Agency to talk about the return on investment (ROI) of gamification. Stephen is also a gaming columnist for Forbes and previously worked at Atari. He’s pretty much a gamification expert!

In today’s webinar, Stephen covered:

1. Benefits of Gamified Training
2. Gamification vs. Game-Based Training
3. Different Types of Game-Based Training
4. Delivering an ROI

What is the difference between gamification and game-based training?

Gamification Includes These:

• Goals/Challenges
• Progress
• Points
• Badges
• Leaderboards
• Rewards

Game-Based Training Is:

• A controlled environment where learners test their knowledge and practice behaviors to achieve a specific goal.

Gamification and game-based training both serve to increase engagement, attained proficiency, post-training confidence, application of training, and retention of learning—all giving you a huge return on investment!

Hot tip:

Games can even help you develop soft skills! As Stephen mentioned, a well-designed game can include collaborating with other characters in the game.

Stephen shared a great example of a training game created by a company called Mursion.

Watch it here:

Missed this webinar? Don’t worry, we’ll be posting all the recordings by the end of today. The xAPI archive from last week is available now.