Building customer identity and loyalty | SimpleModern | Entrepreneur Story
Author: OpenStax via YouTube
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Simple Modern is a pioneer in blending function and style to help build customer identity and loyalty. Its water bottles were among the first to incorporate bold designs, customization, and sports/entertainment branding. As the company expands into new product lines such as backpacks and storage, Simple Modern works to maintain its strong corporate culture and its commitment to social responsibility and sustainability. In this video, Simple Modern CEO Mark Beckham describes the company’s journey and how Simple Modern maximizes the efforts and impacts of its team.
This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.