March 28, 2024

Creating a voice search experience for your brand

Author: Ray Schroeder
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Emily Alford, ClickZ

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search.  So why are so many consumers clamoring to adopt voice search?  For starters, it’s much simpler to talk to a device than to tap keys or screens. Voice search also makes it much easier for consumers to to find the goods and services they need when they’re driving or otherwise occupied. Easy-to-use voice search is also incredibly appealing to the elderly, people with impaired mobility or sight, and even just younger audiences, who are often quicker to adopt new technologies than their parents.

https://www.clickz.com/creating-voice-search-experience-brand/228146/

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