April 16, 2024

Do Alumni of Online Programs Give More Than Alumni of On-campus Programs?

Author: Ray Schroeder
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Faye Lesht, David Schejbal , Roxanne Shiels  & Mark Mailloux, OJDLA

This multi-institutional study examined the giving patterns of alumni of online degree programs as compared to alumni of campus-based degree programs.  Results suggest that alumni of online degree programs tended to donate early after graduation. In the case of one institution, alumni of online programs donated up to 12 percent more than alumni of on-campus programs within the first three years of most recent degree earned at the institution. In contrast, alumni of on-campus degree programs tended to donate over a longer period time than did alumni of online programs.

https://www.westga.edu/~distance/ojdla/winter214/lesht_schejbal_shiels_mailloux_214.html

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