EAB’s Adult Learner Survey: Shifting Adult Learner Mindset

Author: Ray Schroeder
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EdTech Café

EdTech Cafe
 Standford EdTech (Author)
EdTech Café is a podcast series produced by the educational technology team at Stanford Medicine.

EAB

As projections for undergraduate enrollment wane, many colleges and universities are looking to adult learner programs for growth and revenue. However, the adult learner market is complex, and adult learners’ mindsets are shifting. In order to gain market share and effectively recruit students, institutions need to understand how today’s adult learners think. To help our partners better understand this mindset, EAB recently conducted a
survey of current and prospective students of graduate, undergraduate degree completion, online, and certificate programs. As we will elaborate in the following pages, the responses indicate that today’s adult learners are savvy, digital consumers who approach their education with a consumer-like mindset.

http://pages.eab.com/rs/732-GKV-655/images/Understanding%20the%20Shifting%20Adult%20Learner%20Mindset.pdf

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EAB’s Adult Learner Survey: Shifting Adult Learner Mindset
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