Video by Google Career Certificates via YouTube
This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at https://grow.google/digitalmarketing.
The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
To access the full program content including readings, practice exercises, job search help, and discussion forums please visit
Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.
01:13 What is e-commerce?
04:11 The benefits of selling online
09:53 Get to know the basics of e-commerce
14:46 Market research
19:16 Identify your target audience
22:09 How to do product research
29:58 Product sourcing
32:53 Branding in e-commerce
#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce