Machine learning algorithms could personalize advertisements for individual consumers

Author: Ray Schroeder
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Society for Consumer Psychology, Science Today

Although brands often target a certain gender, age group or social group with advertisements, personality-matching ads could potentially allow marketers to tailor their products to a wider group of people. A consumer who might not consider shopping online at one store may discover that there are in fact items that would be appealing. “It’s essentially bringing the benefits of talking to a salesperson to the online world,” says Matz. “Online marketers typically focus on a large audience, but now we could predict someone’s psychological traits to give them an individualized experience.” [ed note: consider implications for learning/education]

https://www.sciencedaily.com/releases/2019/04/190426142042.htm

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Machine learning algorithms could personalize advertisements for individual consumers
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