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Jisc enterprise, OpenAthens, which is a world leader for single sign-on, has revealed its new, user-centred brand.
The brand embodies the software providers’ mission to make access to knowledge easy for its 2,600+ customers and millions of end users across the globe.
Committed to empowering library users spanning a wide range of industries, whether they are a PhD student, a hospital clinician or a research scientist, OpenAthens ensures people have quick and easy access to online resources, whenever and wherever they are.
In 2018, the software provider conducted research into the challenges faced by the modern librarian in which 99 per cent of respondents reported an increase in demand for remote access to library resources amongst students and researchers.
An increasingly flexible and mobile approach to studying and working means libraries have adapted to provide digital content that can be accessed and consumed from anywhere. Librarians now need far greater technical expertise than ever before in order to help users with authentication and access.
Jon Bentley, commercial director at OpenAthens, said:
“Our new brand is a result of a lot of conversations with our communities, and we’re proud to say the whole team has engaged with the entire process and wholeheartedly embraced our renewed values.
“We are a service provider at our core and we are committed to helping customers to use the technology to support learning and research and all the marvellous things that can lead to.”