Author: Emily McManus
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Harry Marks’ career happened at the intersection of typography, technology and television. His vision has influenced the look of modern video — picture those fluidly moving, 3D letters that fly over the TV screen to introduce a news broadcast or pop a sports score onto the screen. His influence on this field is absolutely foundational; it’s the headline in his obituary this week in The Hollywood Reporter.
But within Marks’ rich creative life was the seed of another influential cultural moment: He is the co-founder of the TED Conference, which is now a global movement of idea sharing, shared in hundreds of languages among millions of people every day.
In the video above from Lynda.com/LinkedIn Learning, Marks tells the story of how he came up with the idea for a conference about technology, entertainment and design while developing title sequences for television using then-new tools of computer graphics:
“I worked with musicians. I worked with artists. I worked with designers. I worked with scientists. I worked with engineers. And it struck me at one point that we were … bringing these very divergent technologies together. I came up with this idea that I wanted to do a conference, but I didn’t know how to do a conference.
“So Richard came and visited … and I said: ‘Let’s go for a walk.’ I said, ‘I have this idea for a conference that’s technology, entertainment and design, and how they relate to each other, hence TED. Would you help me to do a conference, or would you show me how to do it?’
“He said, ‘Yeah, I’ll help you. Just give me half. We’ll do it together, we’ll be partners.’ And he brought in Frank Stanton, a wonderful man, with huge credentials. So the three of us did the first TED in 1984. …
“And it totally worked, in principle. It didn’t work financially for us at all, but it worked in principle.”
The next TED didn’t happen until six years later, in 1990. Below is a delightful piece of archive video from TED2, in which Marks looks back on what those six years have brought.
“What we used to call high technology has gone from the lab to the living room. It’s creating hundreds of new ideas every day, new devices, new languages, new industries, new millionaires — and a new environment that forces all of us to reassess the components of our everyday lives and the viability of thinking of anything in a traditional way.
“Some of the things that we talked about and introduced at TED1 seemed esoteric six years ago, and now they’re on our desk at the office, or more likely at home, or even more likely both. Those of you who were in this room in 1984 will remember one of the first public showings of the Macintosh and of the compact disc. You’ve seen, in that short time, the long-playing record has become virtually obsolete. And how many of us thought that terms like ‘desktop publishing’ and ‘desktop video’ would become embedded in our vocabularies?”
But as you’ll see in the video, this thoughtful agenda-setting essay was followed by a giant digital prank — a delightful misuse of cutting-edge tech to both underscore and puncture the point Marks was making. It’s genuinely silly. As Russell Preston Brown, of Adobe, wrote to us today:
I think what I remember most about Harry and the TED2 conference was his love of all things over-the-top INSANE
As I recall, Tom Rielly and I suggested that we should create a 3D TED-zilla movie for the closing ceremonies at TED2.
Harry encouraged us both to go CRAZY and we use an early version of Adobe Premiere to create this INSANE bit of video for the show.
We passed out 3D glasses to everyone, and the audience went crazy, and asked for a resounding encore.
I remember that Harry was laughing so hard and had a smile from ear to ear.
We both had another good laugh that Timothy Leary was in the audience and we even made him trip out as well.
Such good times. I will truly miss those early, early days with Harry at the TED Conferences.
We’re just back from the … 35th? annual TED Conference last week, and while much about TED has changed, this vision still holds — of bold looks into the future, an occasional trip-out, and a healthy dash of silliness. All of us at TED remain grateful for this founding vision.