Rugged Races Acquires RAM Racing and the Hot Chocolate 15K/5K Series
Author: Bonnie Wilson
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Rugged Races, the parent company of Rugged Maniac, announced last week it has acquired RAM Racing and its entire portfolio of events, including the Allstate Hot Chocolate 15K/5K series.
“We are thrilled to add the RAM Racing portfolio to our family of premier endurance events,” said Brad Scudder, Senior Vice President of Rugged Races. “By filling the colder months in our annual race calendar with the crown jewel of winter running – the Allstate Hot Chocolate 15K/5K Series – runners of all fitness levels can now enjoy one of our races every week of the year.”
RAM Racing was responsible for the popular Hot Chocolate 15K/5K series that brings 200,000 runners to the streets nationwide. The remainder of RAM Racing’s portfolio consists of the Heartbreakers Half Marathon in Portland, OR and nine other races in the Chicago area, including the popular Soldier Field 10 Miler and the Run Mag Mile 10K/5K.
Rugged Races’ parent company, GateHouse Live, also acquired a majority stake in RAM Racing’s proprietary online ticketing and race management software platform, EnMotive, as part of the acquisition.
“EnMotive’s robust bundle of features provides everything we need to efficiently manage the more than 300 events GateHouse Live and Rugged Races produce each year,” said Jason Taylor, President of GateHouse Live. “The technology the EnMotive team has built is truly impressive and we look forward to working with them as they continue to add even more capabilities to the platform in the future.”
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