Author: Brett Stewart
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FOR IMMEDIATE RELEASE
Storied La Ruta De Los Conquistadores Mountain Bike Race Enters Strategic Partnership with Spartan to Expand the Event and Global Footprint
Acquisition by the World’s Largest Endurance Brand will Grow the Original Multi-Day MTB Race In Its Home of Costa Rica and Beyond
BOSTON, MASS. (December 5, 2019) – Following the 27th annual La Ruta De Los Conquistadores multi-day mountain bike race, which traverses Costa Rica coast to coast, from Pacific to Atlantic over a three day-period, Spartan and organizers of the historic race have announced a partnership between the two endurance brands. Under the terms of the agreement, Spartan, the world’s largest obstacle race and endurance brand will acquire the La Ruta event and brand, while current founders and organizers Roman and Florencia Urbina will continue to operate the main event. This further marks Spartan’s expansion into new avenues of sport and fitness.
“From the day I set out to follow the steps of the Spanish Conquistadors – Juan de Cavallón, Perafán de Rivera and Juan Vásquez de Coronado more than 27 years ago, La Ruta has organically grown into the event it is today, and we’re excited to work Spartan to continue the tradition while taking the event to the next level,” said Roman Urbina. “Similar to La Ruta, Spartan is an authentic brand that turned into a global movement and we could not ask for a better partnership.”
As part of the acquisition and partnership Spartan will work closely with the La Ruta Founders to bring the format of the three-day adventure Mountain Bike Race, to regions across the world – something the brand is familiar with having grown from one event in Burlington, VT with 700 attendees to a global phenomenon with 250 events on six contents and more than one million annual participants. Future plans will also turn the flagship La Ruta event into a gated championship, with a pre-qualification feeder system through brand’s global events. The 2020 event will be the last with open registration.
The partnership is another move for Spartan to expand and grow its business outside of obstacle course events, as it launched a traditional trail running series in 2019, Spartan Trail, which is expanding across the globe as well.
“As we expand Spartan to all avenues of fitness and endurance sports, mountain biking is a natural fit, and beyond that, La Ruta has built an incredible event that shares our values for grit and determination,” said Spartan founder and CEO Joe De Sena. “Roman and Florencia have created one of the toughest endurance events on the planet, and we can’t wait to share their vision with the world. Much like we did with the introduction of Spartan Trail, we look forward to bring the Spartan community together with La Ruta’s and the global mountain biking community to introduce and grow each through shared passion and experiences.”
La Ruta began when Roman Urbina, an elite Costa Rican athlete and adventurer gathered a group of 17 friends to retrace the steps of the three conquistadores who, in the 1560’s began a 20-year journey through the beautiful and treacherous mountains of Costa Rica. When it was done, Roman emerged more convinced than ever that hard challenges can engender truth, understanding, and self-knowledge that can push anyone to greatness. Determined that such a trip had to be turned into an annual epic event, he created La Ruta and the rest is history.
THE TOUGHEST RACE IN THE WORLD
Every year, hundreds of the very best mountain bikers and endurance racers from around the world come to Central America to test themselves in this unique odyssey of distance, geography, climate and culture. La Ruta, the only bike race that traverses the American land mass from coast to coast-from Pacific to Atlantic-is no easy day at the beach. Between its sea- level start and finish, the 161 mile route crosses 5 mountain ranges that force you to climb a cumulative 29,000 feet! The daunting terrain is so harsh that half a millennium ago it took Spanish conquistadores led by Juan De Cavallón20 years to cross the land of Costa Rica from the Pacific to the Caribbean Sea; today, following almost the same trails they blazed, modern-day explorers racing on mountain bikes will do in 3 days.
With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite. More than five million participants have finished Spartan events, creating a lifestyle that extends beyond races including health and wellness products, training and nutrition programs, and popular media content, which has made OCR one of the fastest growing sports in the world. Spartan events feature races at various distances, Stadion and Sprint: 3-mile/5-km and 20 Obstacles; Super: 8-mi/13-km and 25 Obstacles; Beast: 13-mi/21-km and 30 Obstacles; and Ultra: 30-mi/50-km and 60 obstacles. Visit spartan.com for more information and registration.