May 22, 2024

The Israeli brothers who wrote the bible on online learning

Nearly two decades ago, brothers Yariv and Boaz Binnun hatched the idea of a school for private tutoring online. It was the height of the dot-com bubble; ideas for the internet received generous funding even if they lacked a clear business model. In their home in Tel Aviv they did Google searches for “private lessons” and believed they were the first in the world in their field.
They resigned from their jobs at the Israel Broadcasting Authority and IBM, and celebrated their new independence by vacationing abroad together …
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