Travel and Hospitality: Becoming Adaptive in the Midst of Chaos

The rapid change of 2020 is unlike any we have seen before. And with change brings challenge. Any organization may find it tempting to kick adaptation down the road. However, rapid change is commonplace, in every industry for a variety of reasons, and it happens in the blink of an eye. If an organization hasn’t prepared to adapt and respond to change, they will become increasingly defenseless.