February 24, 2024

upGrad to spend Rs 100 crore on marketing annually

Source: bestmediainfo.com
upGrad, the online education and skill development platform for professionals, may end up becoming the largest advertiser from the education segment as the company has earmarked Rs 100 crore as its annual marketing and advertising budget. The company, however, will go slow on its spending on print and radio as TV and digital will be the mainstay of its campaign …
Read more: bestmediainfo.com/2019/02/upgrad-to-spend-rs-100-crore-on-marketing-annually/