June 16, 2024

What it means to treat students as consumers of higher ed

Author: Ray Schroeder
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Hallie Busta, Education Dive
Four years, a leafy campus, full-time attendees. What it has long meant to attend college in the U.S. is being turned on its head as institutions find new ways to cater to students’ unique postsecondary education needs. Today about one-quarter of full-time students also work full-time, and a similar share are parents. And for the majority of education consumers — about six in 10 — getting a good job is the main reason they enroll in college, said Ben Wildavsky, senior vice president of national engagement at the Strada Education Network, during a panel on the topic at SXSW EDU in Austin, Texas, this week.


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