Author: OpenStax via YouTube
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Podcasts have emerged as a significant news and opinion medium, and are essential tools for businesses. Despite the accessibility they offer, successful podcasts must be created with quality, technique, and professionalism in mind. Heartcast Media founder and CEO Molly Ruland has built a thriving business helping podcasters fulfill their goals and grow their audience. She’s employed a strong entrepreneurial mindset to find a unique opportunity and niche, and has done it all in the highly competitive Washington DC media market.

This video is part of the OpenStax Business series, which showcases entrepreneurs and businesses with a focus on purpose, principles, and best business practices. It can be used with any OpenStax business textbook.

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