I found a very interesting article that explains how and why people with hobbies who are entrepreneurial will take their passion to the next level and turn it into an actual job. They take the passion, transform it into entrepreneurial intent, and then they start making concrete steps to achieve their dreams.
But.. watch out for the robots! The second part of the video discusses another article that explains how not to lose your marketing job to a robot.
Link to a presentation / podcast:
Biraglia, A., and; Kadile, V. (2017). The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers. Journal of Small Business Management, 55(1), 170–188.
Purpose of the article: How can we use creativity and entrepreneurship to adjust ourselves in difficult times?
Useful findings: We can apply Bandura’s Social Cognitive Theory (SCT) to understanding how and why people are entrepreneurs, and how and when they succeed.
Learning, Motivational and Behavioral processes are the result of reciprocal and bidirectional interactions
Applicability of the article
•Entrepreneurial passion is often a characteristic of people who are able to turn hobbies into businesses, and they relate to a thorough knowledge of the topic and also skills and practice.
•Creativity helps a person solve problems, and thus build a sense of self-efficacy and confidence.
•Entrepreneurial self-efficacy and entrepreneurial intentions are very much influenced by feedback from the environment (awards, collaborations, and presumably financial rewards).
•To assure success in an entrepreneurial endeavor, it is important to build reinforcing feedback loops that strengthen cognitive, behavioral, and environmental factors.
Cramer, T. (2017). How Not to Lose Your Marketing Job to a Machine. EContent, 40(5), 4–8.
Purpose of the article: To discuss how artificial intelligence is replacing some jobs in marketing, but creating others.
Useful findings: Machine learning and artificial intelligence are highly effective at conducting market research and selling, but for each task for AI, there is a need to manage it.
Applicability of the article:
–Each AI function also needs a person who can design and manage it.
–With the proliferation of websites, it is often necessary to have a human who determines if a site is fraudulent.
–Creativity is still uniquely human. To develop strategies to grow markets, and also to tell stories still requires human beings.