Disinformation has always been about getting elites to do things. That’s the point that so many who have looked at what percentage of ppl saw what on Facebook have missed. The public isn’t a target — it’s a vector (and it’s not the only vector).

Hopefully, as we watch what’s going on today, people can see that now? We track spread, but the real measure is penetration into groups that either make decisions or exert broad public influence. Or exert influence over those with influence.

Whether it’s our President who is talking about “shredded votes” in Fulton County, the politicians frightened of a small but heavily deluded set of future primary voters, or health care workers starting to plug into antivax networks due to COVID, that’s what to watch.

And by that measure, I’m sorry to say, we’re looking increasingly fucked.