An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. An SEO strategy is the process that we follow when you want to get more organic traffic.

The key is to provide valuable information and make it easy for search engines to find and organize it. Search engines will reward you with higher rankings. This increased exposure means more visitors to your pages. As with most marketing, you want to get your content in front of as many eyeballs as you can.